Privacy Policy.

1. Who we are

Squid Ink Ltd is responsible for the personal information described in this Privacy Policy and acts as the data controller for that information where applicable.

For the purposes of UK data protection law, our details are:

2. Information we collect

We may collect personal information when you contact us, submit an enquiry through our website, request information about our products, purchase products or otherwise communicate with Squid Ink.

The information we collect may include:

• your name;
• email address;
• telephone number;
• business or organisation name;
• billing, delivery or business address;
• details about the printer or equipment you are enquiring about;
• details of products, cartridges, toner or consumables you require;
• information contained within correspondence you send to us;
• order and transaction information;
• technical information relating to your use of our website; and
• any other information you choose to provide to us.

We ask that you do not send us sensitive or special category personal information unless it is genuinely necessary.

3. How we use your information

We use personal information only where we have a legitimate reason to do so. Depending on how you interact with us, we may use your information to:

• respond to enquiries and requests for information;
• help identify compatible printer supplies;
• provide quotations;
• process and fulfil orders;
• provide customer service and after-sales support;
• maintain records of our dealings with customers and suppliers;
• manage payments, invoices and accounting records;
• operate, maintain and secure our website;
• prevent fraud, misuse and security incidents;
• comply with legal, tax and regulatory obligations;
• establish, exercise or defend legal claims; and
• improve our products, services and customer experience.

4. Our lawful bases for processing

UK data protection law requires us to have a lawful basis for processing personal information. The lawful basis we rely on depends on why we are using the information.

Contract

We may process your personal information where this is necessary to take steps at your request before entering into a contract, or to perform a contract with you. This may include responding to product enquiries, providing quotations, processing orders and supplying products.

Legitimate interests

We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

This can include responding to business enquiries, managing customer relationships, maintaining records, improving our services, protecting our website and systems, and establishing or defending legal rights.

Legal obligation

We may process information where necessary to comply with a legal obligation, including accounting, taxation, regulatory and record-keeping requirements.

Consent

Where we rely on your consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

5. Website contact forms

When you submit an enquiry through our website, we collect the information you enter into the form. This may include your name, email address, telephone number, enquiry type, printer make and model and the contents of your message.

Our website contact form uses FormSubmit to transmit form submissions to us. Information submitted through the form may therefore be processed by the service provider involved in transmitting that enquiry.

We use this information to receive, manage and respond to your enquiry and, where appropriate, to take steps towards supplying products or services to you.

6. Cookies and website information

Our website may use cookies and similar technologies to operate correctly, maintain security and understand how the website is being used.

Some cookies are necessary for the website to function. Where we use cookies or similar technologies that are not strictly necessary, we will obtain consent where required by law.

Further information about the cookies used on this website, including their purpose and duration, can be found in our Cookie Policy .

7. Who we may share information with

We do not sell personal information.

We may share personal information with organisations that help us operate our business where this is necessary and appropriate. These may include:

• website and hosting providers;
• email and communications providers;
• FormSubmit or other form-processing providers;
• payment processing providers;
• delivery and logistics providers;
• IT and technical support providers;
• accountants, professional advisers and insurers;
• suppliers where necessary to fulfil an order or enquiry;
• regulators, law enforcement agencies or public authorities where required by law; and
• other parties where necessary to establish, exercise or defend legal claims.

Where another organisation processes personal information on our behalf, we expect appropriate contractual and security arrangements to be in place.

8. International transfers

Some of the service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law. This may include relying on adequacy regulations or appropriate contractual safeguards where required.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, tax, regulatory and reporting requirements.

The exact retention period depends on the type of information, the reason we hold it and whether we need to retain it in order to establish, exercise or defend legal claims.

General enquiries that do not result in an ongoing customer relationship will normally be retained only for as long as reasonably necessary to deal with the enquiry and any related follow-up.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.

However, no website, email system or internet transmission can be guaranteed to be completely secure. You should therefore take appropriate care when sending information electronically.

11. Your data protection rights

Depending on the circumstances and the lawful basis on which we process your information, UK data protection law may give you rights including:

• the right to be informed about how your information is used;
• the right to access personal information we hold about you;
• the right to request correction of inaccurate or incomplete information;
• the right to request deletion of your information in certain circumstances;
• the right to restrict processing in certain circumstances;
• the right to object to certain types of processing;
• the right to data portability where applicable;
• rights relating to automated decision-making and profiling where applicable; and
• the right to withdraw consent where processing is based on consent.

These rights are not absolute and may not apply in every circumstance.

To exercise a data protection right, contact us at sales@squidinkltd.co.uk .

12. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.

You also have the right to complain to the Information Commissioner's Office, the UK's independent data protection regulator.

You can find information about making a complaint at ico.org.uk .

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, systems or legal obligations.

When we make changes, we will update the date shown at the top of this page. We recommend checking this page periodically if you want to understand how we currently handle personal information.